Edith CHUKU
As the world marks 2025 Creativity and Innovation Day, celebrated globally every April 21, the Rivers International Film Festival RIFF, has urged Nigerians to harness the power of creativity and innovation to build more vibrant and sustainable future.
RIFF gave this charge in an interview on Sunday, where youths were encouraged to embrace new ideas and take actions to make positive impacts.
The founder and director of the festival, Kate Ezeigbo explained that, “creativity is a driving force behind innovative film making, adding that it pushes boundaries, challenges and announce inspires new perspectives through their festival and explored complex things, experiment new technic and connect with audience all over the world.
“As we join the world to celebrate world Creativity and Innovation Day, we at RIFF recognise the impact of creativity in the society, culture and economy. Film festivals like RIFF play a vital role in fostering innovation and providing a platform for creatives to share their work and connect with others.”
Ezeigbo urged Nigerians to harness the power of creativity and innovation to build more vibrant and sustainable future.
Speaking on this year’s theme which is, “Step Out And Innovate”, she said, “the theme encourages people to embrace new ideas and take action to make a positive impact.
“The event also coincides with World Creativity and Innovation Week, which commenced from April 15th to 21st.
“World Creativity and Innovation Day, celebrated annually on April 21 it highlights the essential role of creativity and innovation in addressing global challenges and achieving sustainable development
“It recognizes creativity and innovation’s role in human progress. The United Nations passed a resolution in 2017 to mark this global celebration, aiming to encourage people worldwide to use new ideas, technologies, and creative thinking to build a better future.
“It is a significant day dedicated to promoting creativity, critical thinking, and problem-solving.”
The founder revealed that, “RIFF showcases not only Story telling but creative and innovation in the film industry.
“RIFF is the first to organise a free medical outreach for Nollywood practitioners and their loved ones in Rivers State.
“RIFF is the first film festival to produce an academic journal called ATABALA in the whole of Africa, stressing that it is part of creativity and innovation expressed by the film festival.
“RIFF is the first to encourage diversification by Nollywood practitioners through its film empowering initiatives.”
