The National Universities Commission (NUC) has approved the curriculum for the unbundling of the Mass Communication Programme in Nigerian universities, which will result in the emergence of seven degree-awarding programmes and the phasing out of the single BSc/BA degree programme in Mass Communication currently offered in different faculties in different universities.
The development, according the HOD, Mass communication department in the University of Calabar, Dr Joe Ekpang, is heart warming. He told TNN that “; it is a fantastic development that is clearly long overdue.
“We hope it will be implemented as soon as possible. As for us, we are well positioned to take full advantage of this initiative. We have all it takes to transform into a faculty. It will be the greatest thing to happen to our young department.
“We have over 35 academic staff. And just recently at our 32nd convocation, the VC appealed to qualified journalists to apply for employment in the department. That process is on-going as we speak. I will forward the first set of applications to the VC.”
The seven new programmes/departments, to be domiciled in a faculty/school/college of communication and media studies are: Journalism & Media Studies, Public Relations, Advertising, Broadcasting, Film & Multi-Media Studies, Development Communication Studies, Information & Media Studies.
The draft document comprising the curricula for the 7 new programmes was submitted to the NUC on 5th February 2018 at an impressive ceremony attended by a wide variety of stakeholders including eminent professors of Mass Communication/Communication Studies from many universities spread across the six geo-political zones of the country. Regulatory Agencies such as the National Broadcasting Commission (NBC) and Nigerian Press Council (NPC); Professional Bodies such as the Nigeria Union of Journalists (NUJ), Advertising Practitioners Council of Nigeria (APCON), Nigerian Institute of Public Relations (NIPR) and Radio, Television and Theartre Arts Workers Union (RATTAWU); Media Organizations such as the Nigerian Television Authority (NTA); Print Media Journalists; and International Development Agencies such as UNESCO, UNICEF, the MacArthur Foundation, etc.